• Jump to contents
  • Jump to main navigation
  • Jump to site map
  • News
  • Insight
  • Careers
  • Support
  • Book a Meeting
  • Contact Us Now
  • Book a Meeting
  • Contact Us Now
  • +44 207 837 2444
  • US and International: +1 323 984 8908
  • Change Region
  • +1 323 984 8908
  • Change Region

Cardonet IT Support for Business

Cardonet are a consultative business partner who will work closely with you to provide a transparent, vendor-neutral approach to your IT Services.

+44 203 034 2244
7 Stean Street, London, E8 4ED

+1 323 984 8908
750 N. San Vicente Blvd, Los Angeles, CA 90069

  • Home
  • IT Solutions
    • Industry Sector IT Solutions
      • Hospitality
        • Hotels
        • Hotel Management
        • Restaurants
        • Pub & Bars
      • Finance Associations
      • Manufacturing
      • Media and Creative
        • Marketing Agencies
        • Public Relations and Communications Agencies
        • Design Agencies
        • Advertising Agencies
        • Market Research Agencies
        • Entertainment
      • Charity
      • Education
    • Business IT Challenges
      • Remote and Hybrid Working
      • IT Outsourcing
      • IT Cost Optimisation
      • Office Move and IT Relocation
      • Global Technology Operations
      • Global IT Helpdesk
      • Cyber Security Journey
      • Technology Compliance
      • Multi-site IT Operations
      • GDPR Compliance
      • PCI DSS Compliance
  • IT Services
    • IT Support
      • 24x7 Service Desk
      • 24x7 Network Monitoring
      • IT Service Delivery
      • Proactive IT Support
      • Remote IT Support
      • Onsite IT Support
      • Out of Hours IT Support
      • Dedicated Service Desk
      • Network Support
      • Microsoft Support
      • Apple Mac Support
      • Business IT Support
    • IT Consultancy
      • IT Strategy
      • IT Projects
      • IT Audits
      • Software Licensing
      • IT Infrastructure
      • IT Procurement
      • IT Supplier Management
      • IT Security
      • IT Networks and Cabling
      • Cloud Readiness
      • Virtualisation
      • Backup and Continuity
    • Managed IT
      • Managed Networks
      • Managed Hosting
      • Managed Backups
      • Business Continuity
    • Managed Cloud
      • Private Cloud
      • Hybrid Cloud
      • Public Cloud
    • Communication
      • Onsite Telephone System
      • Hybrid Telephone System
      • Cloud Telephone System
      • Contact Centre
      • Video Conferencing
      • SIP Trunking
      • Lines and Calls
    • Cyber Security
      • Cyber Security Audit
      • Managed Cyber Security
      • Cyber Compliance
  • About
    • About Cardonet
      • Why Cardonet?
      • News
      • Insight
      • Management Team
      • Case Studies
      • Customers
      • Technology Partners
      • Accreditations & Memberships
      • Approach and Culture
      • History
    • Careers with Cardonet
      • Why Cardonet for your Career?
      • Meet our Team
      • Job Entry Options
      • Current Job Vacancies
  • Contact

News

Measuring the Internet

by David / Tuesday, 14 August 2018 / Published in Bam's Blog
Measuring the Internet

Today I want to discuss another aspect of the internet, one which is shrouded in mystery and illusions and oft-obfuscated by the warlocks of marketing. A sinful place where facts are as rare as red squirrels and the truth is stretched like the rubber band of a slingshot … pointed at consumers. 

This is something we rarely notice until it goes wrong. Something we expect to work and something that can inspire intense rage and hatred in even the most even-keeled among us. 

With the proliferation of smartphones, reddit and our a constant need to check instagram, the Internet today is more tightly woven into the fabric of our lives than ever. We use it for business and pleasure and some even experience withdrawal when they lose connection to it for too long. Humans in this country and others like it have become accustomed to it that they expect WiFi broadband or at least 3G everywhere they go. Like a lullaby, access to the web sedates the masses, it is only in its absence or malfunction that we begin to ask questions. 

What’s wrong with the internet? Why can’t I connect? Why is it so slow? Am I connected to the wrong one? Can I have the Wifi password? Who can I call to remedy this as soon as possible? Where the hell am I!?

All very valid questions asked by very desperate people when their connection has dropped. 

But despite being so integral to our lives, few know anything about it. I’m not talking about how it works (I already wrote a piece about it here) but what it is measured in? Our phone contracts talk about data, our broadband companies talk about speed, what does it all mean? And while we’re at it, what even is a piece of internet measured in? Can it even be measured? What would be the point of doing so? 

Well, luckily there is an answer to all the above questions. Unluckily, it’s going to take the suspension of how we’re used to measuring things, — if you haven’t noticed by now, this is going to be an article on semantics — see, the thing with data is, it doesn’t have dimensions, there’s no weight or mass to it, it doesn’t have a volume or length and lastly, it can’t move in the classical sense.

Data is measured in bits, enormous reams of one’s and zero’s or on-and-offs, it really doesn’t matter what you call them, in machines, data is binary there are two states, and everything you see before you is built from the complications that can be conjured from just two states. An increment of this data in a machine is called a bit  (short for binary digit), four bits is called a nibble (which luckily, no one measures anything in) and eight bits is called a byte. Bytes are important because traditionally, you would need eight bits to represent a character (like “A” or “2”) in a computer. 

So the first thing I’d urge you to keep in mind when plowing through the world of deceptive Internet jargon is that one byte is equal to eight bits. This is important because these two different measurements are often intentionally used to confuse customers, it also doesn’t help that they’re both shortened to the same letter, though generally it’s lowercase-b for bits and uppercase-B for bytes. 

Data is stored in bits and bytes, but they’re tiny, you can’t really do much with a byte, to actually do anything interesting, you’re going to need thousands, millions and billions. Luckily, the computer scientists who came up with all this accounted for that in the form of prefixes. Unfortunately even these are at risk of flawed understanding depending on interpretations. See, in the world of computers, there are those (like me) who insist that zero is the first number and that a kilobyte is 1024 bytes, because it just makes sense to me that way, machines are binary, why should we have to use base-10 when base-2 is simpler and just as effective, those that care will know the difference anyway… Right? Alas, tis not to be however, and there are many who find the 24 at the end of 1024 offensive and insist on a kilobyte being equal to 1000 bytes. 

How does this affect you? Ever buy a 16 gigabyte USB, pop it into your computer and wonder why you’ve only got 15.625 GB of free space on it? Yeah, see this stuff matters, especially on phone’s where a few megabytes can mean the difference between having nothing to do on the train home and streaming Netflix. And it only gets worse, the bigger you go. A difference of 24 bytes might be tiny but once you start measuring in gigabytes and terabytes, you could be losing more than a tenth in the conversion! 

And so here we are, finally, to the final frontier. “Speed.” As I’ve said before, it really doesn’t make sense does it? Measuring internet with a word like “speed”… In physics is defined as how much time it takes an object to travel over distance: Speed = Distance/Time. I’m sure you can guess the issues already. 

Let’s begin with “object”, well, as I’ve already explained, data has no classical dimensions and you can’t throw a ball that isn’t there — nor can you eat a fish that hasn’t been caught — thus data cannot have a speed. 

Some could argue that the object in this situation could be the electrons or protons moving between computers. But even then the idea of “internet speed” still makes no sense as there is no way to modulate the speed of light or electrons through a given medium without some serious intentional and heavy-duty lab-gear. It doesn’t matter how much money you pay for internet, if you’ve got copper wire connecting your house or business to the internet then the maximum “speed” of your internet will always be equivalent to the drift velocity of an electron through said copper wire —this can be altered by temperature, but ISPs have never and probably never will spend their money on cooling wires.

So what do the companies actually mean by “internet speed”? To crack this nut, we should look at how they measure it, usually, it’s in megabits per second. Note here that it’s megabits and not megabytes, and usually you’ll see it written down as “Mb” or “mb”, probably in a cynical attempt to confuse consumers into thinking the speeds are eight-times better than they actually all, after all, why would they measure storage and transmittance differently?

What ISPs are actually talking about here is throughput. What’s throughput you say? Consider a garden hose, if the water is the data, and the force with which the water flows out is equivalent to the “speed”, then throughput is the girth of the hose. Yeah, I said it. Girth. That’s what you’re getting in a good internet connection. Good Girth. That’s why it’s considered faster, because the hole is bigger.  

So there you have it. The internet in measurements. Hope you enjoyed it! 

Share this on:

  • LinkedIn
  • Twitter
  • Facebook
Tagged under: Internet, Measuring

About David

What you can read next

IT Support for my business
What does my business need IT Support for?
Internet General Primer
A General Primer on the Internet
Growing Business, the Importance of Sales
Importance of Sales in a growing IT Services Business

You must be logged in to post a comment.

Featured Posts

  • hotel development design it support model before deciding technology stack

    Restaurant Franchising and Technology: How a Brand Standard IT Model Protects Your Brand Across Every Location

  • hotel development design it support model before deciding technology stack

    Designing your hotel IT support model before you lock in the technology stack

  • how to succeed with ai microsoft 365 copilot

    Beyond the Hype: How to Succeed with AI, from Quick Wins to Total Transformation

  • cloud migration framework

    Cloud migration framework: strategy, execution and what happens after you move 

Archives

  • April 2026
  • March 2026
  • February 2026
  • January 2026
  • December 2025
  • November 2025
  • October 2025
  • September 2025
  • August 2025
  • July 2025
  • April 2025
  • June 2024
  • April 2024
  • February 2024
  • January 2024
  • October 2023
  • September 2023
  • March 2023
  • February 2023
  • January 2023
  • December 2022
  • November 2022
  • October 2022
  • September 2022
  • August 2022
  • July 2022
  • June 2022
  • May 2022
  • April 2022
  • March 2022
  • February 2022
  • January 2022
  • December 2021
  • November 2021
  • October 2021
  • September 2021
  • August 2021
  • July 2021
  • June 2021
  • May 2021
  • April 2021
  • March 2021
  • February 2021
  • January 2021
  • December 2020
  • November 2020
  • October 2020
  • September 2020
  • August 2020
  • July 2020
  • June 2020
  • May 2020
  • April 2020
  • March 2020
  • February 2020
  • January 2020
  • November 2019
  • October 2019
  • September 2019
  • August 2019
  • July 2019
  • June 2019
  • May 2019
  • April 2019
  • March 2019
  • February 2019
  • January 2019
  • December 2018
  • November 2018
  • October 2018
  • September 2018
  • August 2018
  • July 2018
  • June 2018
  • May 2018
  • March 2018
  • February 2018
  • January 2018
  • December 2017
  • November 2017
  • October 2017

Categories

  • Artificial Intelligence
  • Bam's Blog
  • Customers
  • Cyber Security
  • Events
  • GDPR
  • Guidance
  • IT Consultancy
  • IT Support
  • Managed IT
  • Press Release
  • Recruitment
  • Team
  • Uncategorised
  • USA
  • What is

Tags

ai artificial intelligence Business Business Continuity Christmas Christmas Party Cloud Computing Cloud Hosting Compliance coronavirus Covid 19 Cyber Awareness cyber crime Cyber Risk Cyber Security Cyber Threat Data Backups Disaster Recovery GDPR Halloween Hospitality Hotel Hotel IT Services Hotel IT Solutions Hotel IT Support Hotels Hotel Technology IT infrastructure IT Services IT Support Microsoft Microsoft365 Microsoft 365 Copilot Migration Outsourced IT Support Remote Working Security Software Team Team Event Windows 10 Windows 10 End of Life Windows 10 Upgrade Windows 11 Windows 11 Upgrade

Cardonet Twitter

Could not authenticate you.
TOP

We will help you overcome your technology challenges

Call us on +1 323 984 8908, email us at or fill out the following form to start the conversation.

",

For further information on how we process your data, please refer to our Privacy Policy.

IT Solutions

  • IT Solutions by Industry
  • Business IT Challenges

IT Services

  • IT Support
  • IT Consultancy
  • Managed IT
  • Managed Cloud
  • Communication
  • Cyber Security

About

  • Why Cardonet
  • Meet our Team
  • News
  • Insight
  • Case Studies
  • Careers

Contact

  • +44 207 837 2444
  • +1 323 984 8908
  • Change Region
Cardonet 26 years proudly supporting our customer
  •  
  •  
  • 750 N. San Vicente Blvd, Los Angeles, CA 90069
Cardonet IT Support and IT Services
Change Region
  • United Kingdom and Europe
  • United States and International

© 1999 - 2023 All rights reserved.

  • Sitemap
  • Terms and Conditions
  • Privacy Policy
  • GDPR
  • Accessibility Statement
  • Corporate Social Responsibility
  • Environmental Policy
Contact TOP
Cardonet
Cardonet Consultancy Limited 7 Stean Street London, Greater London E8 4ED
London Map +442030342244
Cardonet US Inc 750 N. San Vicente Blvd, West Hollywood Los Angeles, California 90069
Los Angeles Map +13239848908
Home Cardonet IT Support Logo