Hotel Brand Change IT Services
Undertaking a hotel brand change requires careful planning, superb execution, and an experienced team in order to be successful. It isn't just about updating logos, it often also requires a change in IT systems such as PMS, EPoS and the like, so a brand change has the potential to impact both your revenue and reputation if not done well.
Hotel brand changes can come about through acquisition, merger or via a strategy change to target a different market. The decision to change can come from the brand itself, from the hotel management company or from the owner of the hotel and often the brand is changed when the hotel undergoes a refurbishment.
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